When it comes to electric bikes, many car manufacturers have started to throw their hats at the wheel. But Porsche is one of the most aggressive yet in targeting the burgeoning electric bike industry. In the company’s latest announcement, it will change the name of the Croatian electric bike company Greyp to Porsche eBike Performance.
The move actually unites three e-bike companies under the Porsche label, with e-bike drivetrain maker Fazua and Porsche’s own in-house e-bike group becoming one presumably big happy family.
The saga began after Porsche created its own electric bikes a few years ago and expanded into the electric two-wheeler space.
Porsche was already expanding its stake in Croatian electric supercar manufacturer Rimac, and in doing so also acquired a part of Rimac’s subsidiary Greyp.
Greyp’s high-performance electric bikes proved attractive to several companies looking to acquire the electric bike maker, so Porsche decided to buy out the remainder of Greyp, acquiring the electric bike company outright.
Porsche then went on to acquire electric bike drivetrain maker Fazua early last year.
Porsche’s electric bike efforts are now being relocated under one roof. As Greyp founder Mate Rimac explained, “the last step in that transformation is the name change to Porsche eBike Performance.”
Porsche eBike Performance was technically founded last August, though the company’s scope appears to be expanding.
At that time, Porsche founded two parallel electric bicycle companies.
The first of the two new companies became Porsche eBike Performance GmbH and was said to focus heavily on the development of e-bike components, including motors, batteries, and riding software.
Porsche eBike Performance GmbH was expected to draw heavily on technology developed by e-bike manufacturer Fazua.
The second company P2 eBike GmbH and announced that the new company would use drive technology developed by Porsche eBike Performance GmbH to produce complete electric bicycles for consumers.
now it has been reported that the new business structure will include the German Porsche eBike Performance GmbH located in Ottobrunn, Germany, near Munich, and the Croatian Porsche eBike Performance Doo located in Sveta Nedelja, near Zagreb, Croatia.
Greyp is expected to live on as a brand within Porsche eBike Performance, although it is not yet clear to what extent the Greyp name will be retained.
We’ve reached out to Greyp representatives and will update you if we hear back.
The taking of EVM
It’s amazing how quickly automakers are now moving to snatch a piece of the pie from electric bikes. Companies like Rivian, GM, Toyota, Polestar, Vinfast, BMW, and others bump into each other as they try to catch up. Meanwhile, Porsche is rolling with electric bike companies to spare.
Without a doubt, Porsche is ready to spend real money and that excites me when I think about what these companies can do with the help of Porsche resources.
That being said, I hope that companies like Greyp, which had such a strong company culture, can still retain their character. I don’t want to be selfish here, but I was really enjoying the pairs of colorful Greyp socks that show up in my mailbox every year over the holidays. That and riding those awesome electric bikes. Never change, Greyp!
